Trentino Gelato
Trentino Gelato Pops: Gelato, pure and simple.
Whether Mango or Mascarpone with Berries, whether pint or pop, there’s a principle guiding everything you do at Trentino: great things happen when you let quality ingredients shine. It’s the simple, yet powerful, idea that guides your products, and it’s the same idea that guides this concept. Trentino gelato doesn’t just feature real ingredients—it lets them truly shine.
Council of Insunrance Agents and Brokers Collateral
This year’s CIAB conference offered a unique to networking and education opportunity for the nation’s top group employee benefit brokers, consultants, and health plan carrier. In support of Anthem’s “Driving Transformation” theme, we created a placemat, posters and bios.
New packages for Kleenex were designed, specifically for children. The choo-choo trains was chosen as the best representation of the most common toys children play with. The boxes are meant to have an additional use, after tissues are used each of the boxes has a cut-out that pulls out tabs that make this a real functional train for kids to play with.
App designed for the Signature Flight Support. This app was made to encourage pilots to use their reward points, inform the ground of their arrival and their needs, all to set them up for success with their clients.
Designed at: Langrand and Company
Stefani Vara is a Houston based artist, entrepreneur, podcaster, executive producer, TV host, shoe model, athlete, storyteller, and more, she has collected a treasure trove of valuable experience and proved that life isn’t about following a pre-set path, it’s about diving headfirst into the unknown and blazing your own.
With her branding and website, we achieved a consistent story and brand for her to grow her audience and impact across all platforms.
Designed at: Maite Rios Design
The Strategic Sourcing group at Anthem needed something visually striking and altogether engaging to express the need for a firm digital strategy. I designed an infographic combining hard-hitting data with lighthearted facts, creating a combination that gets across the urgency of the need for a consolidated digital direction while speaking to the very human needs Anthem’s digital strategy well serve.
Designed at: Langrand and Company | Media: print
TrueBlue Broker Campaign
We teamed up with BCBSGA to address the gradual membership decline they were experiencing. After learning about a few of the perceptions held by brokers and employers, we set about creating and naming a campaign designed to promote BCBSGA’s concierge program. This campaign, tailored to the state’s top brokerage firms, included a welcome gift of branded USB chargers and a little booklet all wrapped up in a nice box. We also created a high-level plan for them to implement their new concierge program over the year.
Branding developed for Garcia McMillan, a Houston personal injury law firm with experts who are there to assist clients in the legal process in order to get clients the compensation they deserve.
Designed at: Maite Rios Design
Posters for Bi-monthly creative department meetings, where a team member picks a topic and plans an activity around it for the whole creative department.
Designed at Langrand and Company
The Character Connection Initiative empowers adolescents to define and develop their inner strength through character education. We bring together students, educators, and families to integrate character concepts and language into the classroom and beyond through reflection, writing and guided conversation.
Designed at: Maite Rios Design
Mercer/Aon Pre-meeting booklets
These pre-read documents were designed to bring consultants up to speed before their annual leadership meetings. In order to emphasize Anthem’s momentum and forwarding-thinking strategies, out theme was “Change is Building”. The booklets for your partners at Mercer and Aon were such a hit that we’re creating versions for other current and prospective clients.
Designed at: Langrand and Company
Enhanced Personal Health Care Microsite
An approach as dynamic and game changing as Enhanced Personal Health Care needed a mode of communication just as streamlined and expressive to illustrate its benefit to a varied audience. This microsite was designed and written to explain EPHC’s benefit not just to a single audience, but to everyone affected by the new approach, from brokers to employers to providers.
Creative designed for the Health and Human Services Commission (HHSC) Procurement and Contracting Services (PCS) requests proposals from qualified contractors to create, produce, and implement a public awareness and/or education campaign/project or communication services.
Prepare to be a hero campaign
By focusing on the impact Texans can have on their loved ones by preparing for natural disasters, we cast ordinary citizens as heroes in their own story of truly “saving the day” for their families, pets and themselves by going to TexasPrepares.org to make a plan, build a kit, and get informed.
Billobard, magazine ad and website mock-up created.
Designed at: Langrand and Company
Butler Brothers is an architecture, development and onstruction. A family company run by two brothers, Scott & Bo Butler. They have had their current brand for over 12 years. Butler Brothers wanted a fresh, modern and timeless brand. Below is the before and after of the logo.
Small Group Renewal Brochure
Four east-coast states needed renewal brochures for Small Group employers, targeting specific employer needs and concerns around renewal. And we were there, with the tailored messaging they needed to get the job done. Small Group, yes. Small job? No such thing
Designed at: Langrand and Company | Media: print
Anthem IT Annual Report
Whitepaper about health for Consortium Health Plans, designed to look like a book. Each spread is designed in alphabetical order. The bright colors and graphics make it fun to read.
Designed at: Langrand and Company | Media: book design
Awards: American Advertising Awards-Houston, won a Gold ADDY for book design, as well as Silver Regional ADDY for book design
Isidora is a fictional city in a book called "Invisible Cities". The design of the pieces was based on the following passage:
"When a man rides a long time through wild regions, he feels the desire for a city. Finally he comes to Isidora, a city where the buildings have spiral staircases encrusted with spiral seashells, where perfect telescopes and violins are made, where the foreigner hesitating between two women always encounters a third, where cockfights degenerate into bloody brawls among the bettors. He was thinking of all these things when he desired a city. Isidora, therefore, is the city of his dreams: with one difference. The dreamed-of city contained him as a young man: he arrives at Isidora in his old age. In the square there is the wall where the old men sit and watch the young go by; he is seated in a row with them. Desires are already memories."
The designs demonstrate that sense of loss along with passing age and memories. By using the counters of type I wanted to communicate the loss of time, the imprint that is left after looking at something for too long. This is the same effect Isidora has on its residents.
Identity, brand and packaging was developed for a fictional coffee shop. The concept came from the Spanish word "moreno" which refers to a color that looks to be coffee colored. The brand was made to look fresh, simple and elegant.
Color photography throughout USA
Audubon Hollow is a community by Butler Brothers developed in 2012. Audubon Hollow is one who’s genesis is in the beauty of community. It is possible to create a unique sense of place while preserving the integrity and beauty of the natural environment. The unique experience of this new community is one that is appreciated throughout.. Audubon Hollow is conceived as a unique community of unparalleled quality whose inspiration draws from history to establish meaning, reason, and most of all a truly unique Sense of Place. From the security of living in a gated community to the distinctive architecture and from the convenient location to the natural landscape, Audubon Hollow establishes an emotion unparalleled in the urban environment...calm.
Wine bottles were designed with playful qualities. The elephants and the bottle neck colors change depending on the type of red wine that is in the bottle. The elephant is placed on top of type which seems to be weighed down by the weight of the elephant.
A package was chosen mainly made of paper board. The original package was identified with three main problems: no re-sealing after opening, no control of pouring and no knowledge of how much product is left in box. The new package solves all of these problems, while also being more aesthetically pleasing.
Project made for The Fine Foundation in Pittsburgh. A foundation that gives grants for projects relating to Jewish life, science and medicine, innovating ideas and modern art. The logo and identity I created was meant to show elegance and timelessness.
20 x 24 | mamiya 330 | black and white photography
Three types of chocolate had to be designed under the same name with some sort of obvious differentiation for consumers to be able to pick the chocolate desired. The name URGE was chosen to reflect the urging cravings of consumers to buy chocolate. The lines on the package represent how the urge grows and grows with time.
Created an identity along with print collateral for the studio museum in harlem. My concept was that everyone is unique, which is why everything is personalized with their own hand writing.
New logo designed for Fisher Homes, a construction firm that has been developing extraordinary properties for more than two decades. The client chose the logo that he thought best represented his simplicity and elegance that he construct in his customized homes.