TrueBlue Broker Campaign

We teamed up with BCBSGA to address the gradual membership decline they were experiencing. After learning about a few of the perceptions held by brokers and employers, we set about creating and naming a campaign designed to promote BCBSGA’s concierge program. This campaign, tailored to the state’s top brokerage firms, included a welcome gift of branded USB chargers and a little booklet all wrapped up in a nice box. We also created a high-level plan for them to implement their new concierge program over the year.